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SWOT Analysis

Suggested Timeframe: 1-2 hours


To help students understand Strengths Weaknesses Opportunities Threats (SWOT) Analysis.


Activity 1 Understanding the concept

Read through the SWOT Analysis hand out with class before asking students to brainstorm examples for business Strengths, Weaknesses, Opportunities and Threats. Discuss with students why the examples may be considered internal or external factors.

Activity 2 Putting theory into practice

Ask students to rank appropriate strategies to the two fictional SWOT Analysis examples, giving reasons for their choices. There are no right or wrong answers. Discuss with the class when each strategic option might be best for each company.

For a more challenging activity, ask each student to use the SWOT Analysis template to analyse an existing household brand and give a report to class on what strategy advice they would give the company, explaining the reasons behind their choices.

Last updated 11 November 2016